telling your color story
“How do you create your color palettes?” I’ve been asked that quite a few times over the years. Sometimes to…
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planning for a successful web design project
As with any project, planning can help you save money and time on your web project. Here are some tips…
logo update strategies that work: thinking beyond duct tape
Replace or repair? First, do no harm. In many cases, it makes sense to modify rather than replace a logo design. A logo modification can…
what makes a logo work?
Some organizations use the same logo for years without needing to change them. Others seem to restlessly change them every few years….
chameleon no more! strategies for branding your website
“all websites look the same” It was a long time coming, but the tools for creating responsive websites work, and work very…
a faster, smarter web design process
When are you finished with your website? You never are, a challenge that makes it difficult to measure progress or evaluate results when…
selecting a web design agency: five qualities to look for
The process of selecting a web design agency can be difficult. An abundance of companies, technologies, and processes make the selection process challenging…
websites on a budget: negotiation and collaboration strategies that work
time, quality, money A time-honored project management principal is that you can pick only two of the above for any project. Whether this…
when to rebrand, and when not to
First do no harm! A rebranding process is an opportunity to rethink and realign your organization’s core marketing and communications. It brings assumptions…
brand building: five critical things people often overlook
Brand building success. As traditional media is eclipsed by new media, the concept of brand building continues to change in…
website redesign? Six things to consider.
six things to look for in a website redesign Every website is different; yet, the best sites always have a…
change the conversation: new ways to listen to your clients
paying attention to your audience We recently offered to make a referral to a partner company that was declined because…
five techniques for using content to engage your audience
approaches for creating value and awareness while dispelling confusion A big part of writing and design is taking complicated messages and…
simple ways to keep content and branding fresh
the cost of complexity Keeping your website and social media feeds up to date can be time-consuming and complicated, so it’s worth taking…
Halloween contest results!
Out of all the contest entries, we had 11 that matched all the dancing skeleton illustrations to the correct movie….
landing page strategies: making the most of the most valuable real estate in the world
how web design and messaging can strengthen your brand The most valuable piece of property in the world is the…
Six ways online libraries can strengthen your brand
If you use WordPress or another content management system, you already have the ability to provide new and prospective clients…
Six ways logo families can benefit your organization’s branding strategy
Families of logos and icons are powerful ways of connecting with clients and customers. Where a single logo communicates a…
Thanking your clients and customers
We learn the importance of saying thanks at an early age. “Thank you” communicates appreciation, gratitude, and respect. It’s a…
Commercial Street Night Market
The Commercial Street Night Market opened last week with great success. Shew Design created a logo and a look and feel…
