telling your color story
“How do you create your color palettes?” I’ve been asked that quite a few times over the years. Sometimes to create a successful color palette I seem to rely on…
Archives
planning for a successful web design project
As with any project, planning can help you save money and time on your web project. Here are some tips that can help you prepare for a successful web design…
logo update strategies that work: thinking beyond duct tape
Replace or repair? First, do no harm. In many cases, it makes sense to modify rather than replace a logo design. A logo modification can correct issues that are not working in the existing logo…
what makes a logo work?
Some organizations use the same logo for years without needing to change them. Others seem to restlessly change them every few years. A logo is always an investment. Nothing says more about…
chameleon no more! strategies for branding your website
“all websites look the same” It was a long time coming, but the tools for creating responsive websites work, and work very well. Perhaps too well, because the approach people use for building websites…
a faster, smarter web design process
When are you finished with your website? You never are, a challenge that makes it difficult to measure progress or evaluate results when a website project is in the works. As a result,…
selecting a web design agency: five qualities to look for
The process of selecting a web design agency can be difficult. An abundance of companies, technologies, and processes make the selection process challenging and confusing. And with your website often being the first…
websites on a budget: negotiation and collaboration strategies that work
time, quality, money A time-honored project management principal is that you can pick only two of the above for any project. Whether this is idea is true or not, the concept of framing…
when to rebrand, and when not to
First do no harm! A rebranding process is an opportunity to rethink and realign your organization’s core marketing and communications. It brings assumptions and challenges into the forefront and opens the door to planning…
brand building: five critical things people often overlook
Brand building success. As traditional media is eclipsed by new media, the concept of brand building continues to change in unexpected ways. Speed, adaptability, and collaboration are more important than…
website redesign? Six things to consider.
six things to look for in a website redesign Every website is different; yet, the best sites always have a few things in common. As you consider a website redesign…
change the conversation: new ways to listen to your clients
paying attention to your audience We recently offered to make a referral to a partner company that was declined because of terminology. The client wanted “SEO,” the company didn’t want…
five techniques for using content to engage your audience
approaches for creating value and awareness while dispelling confusion A big part of writing and design is taking complicated messages and making them easy to understand, but also making them interesting…
simple ways to keep content and branding fresh
the cost of complexity Keeping your website and social media feeds up to date can be time-consuming and complicated, so it’s worth taking a little time to invest in a planning process to…
Halloween contest results!
Out of all the contest entries, we had 11 that matched all the dancing skeleton illustrations to the correct movie. From the 11 that answered all correctly, Alexandra Wiley was randomly selected…
landing page strategies: making the most of the most valuable real estate in the world
how web design and messaging can strengthen your brand The most valuable piece of property in the world is the seven square inches your prospective client sees when pulling up…
Six ways online libraries can strengthen your brand
If you use WordPress or another content management system, you already have the ability to provide new and prospective clients with documents through your website. This capability opens up doors…
Six ways logo families can benefit your organization’s branding strategy
Families of logos and icons are powerful ways of connecting with clients and customers. Where a single logo communicates a single thing, a family of logos talks about similarities, differences,…
Thanking your clients and customers
We learn the importance of saying thanks at an early age. “Thank you” communicates appreciation, gratitude, and respect. It’s a message that never gets old. Strangely, many businesses and organizations…
Commercial Street Night Market
The Commercial Street Night Market opened last week with great success. Shew Design created a logo and a look and feel for the project. We extend our thanks to a successful…