the devil uses Archer
I thought The Devil Wears Prada had a wonderful insight into the culture of design and the mindset of designers. You may be able tell at a glance that I…
author
Eric Shew
white space – an exercise in brand consistency
Recently, towards the end of a branding phase for a client, we were finalizing page designs for their website. The site was essentially a reproduction of the paper materials. While…
the problem contains the solution
While reading Making Ideas Happen by Scott Belsky, I ran across a quote by designer Michael Bierut. “The problem contains the solution.” Often what seems like an obstacle in a…
Komen & Planned Parenthood
The public feud between Susan G. Komen for the Cure and Planned Parenthood is an object lesson in successful strategic thinking. It’s also a sign of what is to come…
“simpler is better,” a strategy for making adaptable, scalable event graphics
Event graphics and messaging are great opportunities for organizations to capture interest by exploring different ideas and flavors in their communication. Shew Design takes a branded approach to event graphics,…
Our escape from Microsoft Office
Shew Design is by no means an anti-Microsoft company. We have used (and enjoyed) Microsoft products for years. I think Windows continues to get better and better and my Windows…
an open love letter to Garamond
Garamond is one of a handful of typefaces that designers of all eras return to again and again. Apple used the condensed form in the late eighties, and it became…
the hidden value of hidden messages – part 2
Hidden messages, conveyed through optical illusions, puns, subliminal messages, riddles, and in jokes, have always played a unique role in visual communications. They raise questions that are fun to ask, but often…
Powering past coal
The Power Past Coal website was conceived to be a media hub around the coal train issue impacting the Pacific Northwest. For the unfamiliar: the issue is about a coal…
printing in the digital age
A recent New York Times article discussing print vs. e-books for children suggests that even many avid Kindle and iPad digital book readers prefer printed books over digital for their…
the hidden value of hidden messages
speak friend and enter A fundamental principal about marketing communication relates to making it easy for the audience to understand what you’re trying to say. A message that requires serious…
form follows function
“I would have written you a shorter letter, but I didn’t have the time.” — Mark Twain The process of developing meaningful content for websites is sometimes a bigger…
variations on a theme
The combination of new location, a daily bike commute, and quick daily walks have made Becca and I much more sensitive to the changing seasons this year. Readers of previous…
the virtues of experimentation
Thinking about where I invest my time and energy, I look at other artists and see what I can learn from the decisions they’ve made. Without a doubt, the best creative…
first steps: cloud computing
For the past year or so, our company has been gradually using more web-based applications as part of our daily work. So far, the process has been an unqualified success….
building credibility
Thinking about structure in your marketing materials is about how you decide to use visual relationships to reinforce your message. It means thinking beyond what is being said, and exploring…
creating cohesion
A holiday card commissioned by the Port of Bellingham became a little object lesson in design. The assignment was simple enough: use a series of historical photos to convey a message of…
there goes the neighborhood
It’s official! We signed the papers today, and we’ll be moving in to our new space located in downtown Bellingham in January. Stay tuned for more info… and an invitation…
being invisible
A recent project we recently completed for our longtime friend and collaborator Christina Wright became a little object lesson in the art of being invisible. The project was a monograph…
when you look into the abyss…
I’ve noticed how problem solvers often become strangely “infected” with and by the problems they are attempting to solve. In communications projects, this translates into a tendency to unconsciously fixate…
