approaches for creating value and awareness while dispelling confusion A big part of writing and design is taking complicated messages and making them easy to understand, but also making them interesting…
The Commercial Street Night Market opened last week with great success. Shew Design created a logo and a look and feel for the project. We extend our thanks to a successful…
The Mt. Baker Hiking Guides we designed and produced for Baker Birch Bay Tourism last year were a great success and a second print run was completed this month. Go…
“Just to make this stand out” is to design what “Trust me. This is going to work” is to buddy movies. Both phrases tend to lead to fiascoes of one…
Recently, towards the end of a branding phase for a client, we were finalizing page designs for their website. The site was essentially a reproduction of the paper materials. While…
Hidden messages, conveyed through optical illusions, puns, subliminal messages, riddles, and in jokes, have always played a unique role in visual communications. They raise questions that are fun to ask, but often…
speak friend and enter A fundamental principal about marketing communication relates to making it easy for the audience to understand what you’re trying to say. A message that requires serious…
“I would have written you a shorter letter, but I didn’t have the time.” — Mark Twain The process of developing meaningful content for websites is sometimes a bigger…
A holiday card commissioned by the Port of Bellingham became a little object lesson in design. The assignment was simple enough: use a series of historical photos to convey a message of…
I’ve noticed how problem solvers often become strangely “infected” with and by the problems they are attempting to solve. In communications projects, this translates into a tendency to unconsciously fixate…
Having just completed the installation of the new version of Office, I was struck by the new default appearance of good old Microsoft Word. Documents now appear with a very…
I had coffee with a friend this week who asked me for my thoughts on a brochure draft. The purpose of the brochure was to encourage people to donate to…