Brand building success. As traditional media is eclipsed by new media, the concept of brand building continues to change in unexpected ways. Speed, adaptability, and collaboration are more important than…
how web design and messaging can strengthen your brand The most valuable piece of property in the world is the seven square inches your prospective client sees when pulling up…
With so much marketing taking place through a multitude of different mediums and applications, the tendency is for messages to become ever more fragmented — and more easily forgotten. start…
Framing marketing communications in terms of experience opens up new opportunities for engaging your audience. Our Be in Bellingham campaign is one example of this thinking at work; another is…
A paradox of destination marketing is that while each destination is unique in its own way, the materials and messages people use for different destinations are often indistinguishable from one…
Despite all predictions to the contrary, print communications still play a crucial role in how organizations reach out to their audience. Print has changed, though. It is now more an…
Most things are more complicated than they need to be. Navigation is no exception. You can fairly easily see what links people use on your website using traffic evaluation tools…
Research plays a crucial part of creating good design, and so a designer’s life is essentially a never ending series of opportunities to learn. The best designers are really the…
The public feud between Susan G. Komen for the Cure and Planned Parenthood is an object lesson in successful strategic thinking. It’s also a sign of what is to come…
Garamond is one of a handful of typefaces that designers of all eras return to again and again. Apple used the condensed form in the late eighties, and it became…
speak friend and enter A fundamental principal about marketing communication relates to making it easy for the audience to understand what you’re trying to say. A message that requires serious…
“I would have written you a shorter letter, but I didn’t have the time.” — Mark Twain The process of developing meaningful content for websites is sometimes a bigger…
We recently completed a print ad campaign for Chocolate Necessities. They not only make some of the finest chocolate you’ll ever taste, but they offer some unique truffle flavor combinations…
Keeping your website and social media feeds up to date can be time-consuming and complicated, so it’s worth taking a little time to invest in a planning process to ensure you are getting the most…